The Value of Catering for the CHEK Institute
By Chef Lance Roll, CEC, HLC 1, Owner of the Aloha Bruddah’s catering
We have been cooking for the CHEK institute in various capacities over the past 2 years. I have catered and cooked for all of the HLC level 2 and Level 3 seminars. We have catered for 1 Cp 4 conference and 4 of Paul’s PPS Success Seminars. Last Year we cooked for the first ever CHEK Cruise. We are well versed in metabolic typing and have been able to successfully implement the 4 day rotation diet over all of these conferences. When we provide meals during your stay you are receiving the very best the area can offer. We make trips to 3 separate farmers markets over the week, we only use free range poultry and eggs, grass fed beef and lamb, humanely raised and antibiotic free pork, and fresh wild caught fish. I have routinely prepared food for specialty needs as well.
One of the greatest values of catering theses events has been the student’s ability during these conferences to relax and absorb the material during the conference as they have been freed from the time that they would be “hunting” for food. What I mean is they are able to enjoy freshly prepared foods on site, allowing for extended meditation, more time to exercise, to read additional materials, conduct business, and most importantly develop long lasting interpersonal and professional relationships with the other members of the conference, including the instructors.
This leads into my next point. You are going to eat while you are here. The point is to ask, where are you going to get your food? How much is that food going to cost? What will be the quality of that food be? Second, how much time is it going to take you to get that food? Now you have to travel? Wait in line?
In keeping with an honest approach, in this area there are some great organic markets and some decent organic or at least all natural restaurants that will provide decent food for you if you choose not to go with catering.
So now here comes the math. For example, let’s say It will cost you $75 a day for your catering (depends on the number of people purchasing catering) for 4 meals a day. So the six days will cost you $450 which includes tax. That is approximately $17.50/Meal plus tax.
Let’s just say you could actually eat all your meals over the 6 day conference for $300, a conservative estimate eating organically (etc.) This would amount to a savings of $150 over the catering.
Or is it?
How much is your time worth? If you command $100 per hour, you will need to work 90 minutes to cover the catering costs above and beyond what you will be spending.
Ok. Now add up all the time it takes you to get your own food? Did you spend 2 hours during the week to find your food? Or 2 hours a day to find your food? And how much do you pay yourself an hour? Ok. Now add the cost of your time to the cost of your food.
Lastly and most importantly… How much did this conference cost you? Include the travel, hotels, rental cars, etc. To get the biggest bang for your buck, would you rather be “hunting for food” or hunting for a greater and deeper experience while you are here in Southern California?
Does the catering seem like a good deal? You be the judge!